In the ever-evolving landscape of digital marketing, the term "organic social media" often surfaces, but what exactly does it entail? Organic social media refers to the use of social media platforms to interact with people who follow you  naturally, without paying for advertising. It encompasses the genuine interactions, posts, comments, shares, and conversations that occur in an online community. Organic social media thrives on creating authentic connections and building a loyal following through meaningful, value-driven content and interaction.

The Basics of Organic Social Media

At its core, organic social media involves sharing updates, news, and other content that reflects your brand's voice and values. This content engages your audience, encourages conversations, and fosters a sense of community. Whether it's through posting compelling stories, informative blogs, eye-catching visuals, or even resharing content created by others, organic social media aims to create and constantly connect with a loyal and engaged community around your brand and business.

Key elements include:

• Consistency: Regularly posting to keep your audience engaged.

• Quality Content: Sharing valuable, relevant, and interesting information that resonates with your target audience.

• Engagement: Actively interacting with followers through comments, likes, and messages.

The Importance of Organic Social Media for Your Business

1. Building Brand Loyalty: Organic social media helps build genuine relationships with viewers who follow your business profiles. When people feel connected to your brand, they are more likely to become loyal followers and customers who become advocates for your brand, sharing their positive experiences with others.

2. Cost-Effectiveness: Organic social media is a time investment, meaning that it does not require a financial investment in advertising spend. This makes it an accessible option for businesses of all sizes, especially startups and small businesses looking to maximize their marketing budget.

3. Increased Reach and Visibility: Consistent and valuable organic content can increase your brand’s visibility. As more users engage with your posts, the algorithms of platforms like Facebook, Instagram, and LinkedIn may prioritize your content, making it more visible to a broader audience.

4. Authentic Engagement: Organic social media fosters authentic engagement by allowing genuine interactions without the influence of paid promotions. Viewers understand that you’re investing time and effort to share with them. This authenticity builds trust and credibility with your audience, ultimately influencing their interactions and purchasing decisions.

5. Insights and Feedback: Interaction on organic posts provides valuable insights into what resonates with your audience, and allows the opportunity to answer questions that they have about your business and services. Feedback and data gathered from these interactions can help you tailor your content to better meet the needs and interests of your followers, and help guide your overall marketing strategy.

Final Thoughts

The significance of organic social media in today’s digital marketing strategy cannot be overstated. It lays the groundwork for building lasting relationships, increasing brand visibility, and establishing a consistent and trusted online presence. By whipping up top-notch, captivating content and fostering genuine connections, businesses can tap into the endless possibilities of organic social media to score long-term success.

TIP FOR THE WEEK: Set aside 15 minutes each day to spend engaging as your business on social media. Start out by following and engaging with other businesses you love and support, observing posts that positively catch your eye. Baby steps!

COMING NEXT WEEK: What is Digital Marketing Anyway? A Beginner's Guide for Small and Medium-Sized Business Owners

When you’re ready, here are 3 ways to learn more about us, and how we can help:

1. Learn more about Heather & Aly and how and why Green Mountain Social came to be here.

2. Familiar with our services? Learn more 

3. Are we a good fit? Schedule a free strategy session with us. We’ll take a look at your website and social profiles come prepared with feedback and tips to improve your online and social presence!