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DIGITAL SERVICES FOR

LOCAL BUSINESSES

Serving Vermont, New England and beyond!

DIGITAL SERVICES FOR

LOCAL BUSINESSES

Serving Vermont, New England and beyond!

WE HELP LOCALLY-OWNED BUSINESSES AND NON-PROFITS REACH CUSTOMERS ON AUTOPILOT WITH MARKETING STRATEGIES FOR TODAY'S DYNAMIC ONLINE ENVIRONMENT

WE HELP LOCALLY-OWNED BUSINESSES AND NON-PROFITS REACH CUSTOMERS ON AUTOPILOT WITH MARKETING STRATEGIES FOR TODAY'S DYNAMIC ONLINE ENVIRONMENT

Welcome to Green Mountain Social!

Our team thrives on helping small business owners and entrepreneurs grow exponentially online.

We are a relationship-based digital marketing agency whose strategies have proven to provide a return on investment, ranging from 3X to 15X.

Meaning?

We have serious skin in the game and in-the-trenches experience. Using strategic audience targeting, a data-driven approach and online marketing strategies tailored for you, we create unique solutions to bring maximum growth and impact for your business!

Whether you have an established business or

non-profit, or are just starting out, we can help!

Boutique Digital Marketing Agency

We are a digital marketing agency specializing in social media advertising and marketing on Facebook™ & Instagram™, and more!

As a boutique agency, we're different from other agencies, here's how:

1. We only take on a small number of clients each month to guarantee that we can provide you with exceptional service. During the work week, you'll hear back from us within 24 hours when you have an inquiry (usually much sooner!).

2. Our in-depth, proprietary onboarding process means we'll take the time to thoroughly understand you, your business or non-profit, and your brand story. Our collaborative sessions will help us build a relationship-based marketing strategy to grow an informed and loyal audience for your business.

3. We provide bi-weekly metrics to ensure that you know where your ad spend and investment is going, ensuring that you are always in the loop (our eyes are on your numbers daily!).

4. We excel in overall business consulting, feedback, and guidance to boost your business and online presence to the next level. Our strategies and continuous improvement regularly increases the efficiency of your investment - getting you the results you deserve.

When partnering with us, you get to focus on doing what you do best - running your business and serving your customers. We take care of the rest!

Our Process

Working with us goes a little like this...

LET'S CHAT

Schedule a strategy session, let's see if we're the right fit!

PLANNING

Detailed Onboarding +

Strategy Refinement

PRODUCTION

We create your done-for-you marketing components!

MONITOR & OPTIMIZE

Optimization +

Analytics & Reporting

Street Creds!

“I want to shout it from the mountaintop: “THANK YOU Heather and Green Mountain Social!” Professional, knowledgeable, detailed, and honest advice to upscale and refine my business brand, website, funnels, and social media feed…she is the complete package. With her guidance from our very first phone call, I have honed my niche and discovered new markets to grow my business tenfold that would have taken me MONTHS to figure out on my own, saving me precious time and money. Heather has the experience, creativity, and heart to make any business succeed. I feel fortunate and blessed to team up with Heather and Green Mountain Social!”

- Suzanne, Business Owner

"As we've spoken over the last few months, Heather never gave me the impression that she was only interested in answering my questions if I committed. I'm actually truly blown away by the knowledge, understanding, patience and genuine care in growing my company. She provided valuable data and metrics that allowed us to gauge the effectiveness of our ad campaigns, identify areas for improvement, and make data-driven decisions for future strategies. What impressed me the most was Heather's ability to stay up-to-date with the latest trends and algorithms, allowing our company to stay ahead in the ever-evolving social media landscape. Heather's expertise in Facebook advertising is like finding a "diamond in the rough." I would recommend Heather and Green Mountain Social to anyone and everyone because they are like a ray of sunshine on a cloudy day. It has been the easiest and most seamless journey, and I am forever grateful to her. With immense appreciation, always."

- Andriana, Business Owner

Hot Off The Press!

GMS Blog 2 Thumbnail

What is Digital Marketing Anyway? A Beginner's Guide for Small and Medium-Sized Business Owners

June 05, 20244 min read

In today's digital era, small and medium-sized business owners frequently come across the term "digital marketing." But what does it genuinely mean? This blog post seeks to demystify digital marketing and offer a beginner's guide, equipping business owners with essential details to unlock the immense potential of digital marketing for our businesses.

Understanding Digital Marketing:

Digital marketing encompasses all strategic efforts that leverage digital channels and technologies to promote products and services. It involves harnessing the power of online platforms like websites, social media, search engines, email, and mobile apps to connect and captivate target audiences cohesively. Unlike traditional marketing methods, digital marketing equips businesses with measurable data and precise targeting capabilities, magnifying the impact and efficiency of marketing campaigns. 

Key Components of Digital Marketing: 

  1. Website Optimization: A well-organized and optimized website serves as the cornerstone of your digital marketing endeavors. It should not only be visually captivating but also user-friendly and responsive across devices. Optimizing your website with relevant keywords, compelling content, and clear calls-to-action to effortlessly attract and convert visitors into loyal customers. 

  2. Search Engine Optimization (SEO): SEO is the art of enhancing your website's visibility in search engine results. By optimizing your website's content, meta tags, and technical aspects, you can drive organic (non-paid) traffic to your site, achieve higher rankings for relevant search keywords and unlock a gateway to increased visibility. 

  3. Social Media Marketing: Social media platforms provide a dynamic avenue for forging connections and engaging with your target audience. Creating and sharing valuable content, running paid targeted ads, and fostering two-way communication to build brand awareness, drive traffic, and generate leads and customers to propel your business to new heights. 

  4. Pay-Per-Click Advertising (PPC): PPC advertising empowers you to showcase your ads on search engines and other websites, paying only when someone clicks on your ad. Advertising on platforms like Google, Microsoft and social media offer robust targeting options, enabling you to reach specific demographics and meticulously track campaign performance. 

  5. Email Marketing: Email marketing involves sending tailored messages directly to a subscriber's inbox. It is a powerful tool for nurturing leads, cultivating customer relationships, and driving repeat business. Personalization and automation tools can be leveraged to deliver captivating content that resonates with your audience at scale as your business grows. 

  6. Content Marketing: Content marketing is the practice of crafting and distributing valuable and relevant content to captivate and engage your target audience. This includes blog posts, videos, infographics, and more. By offering information that truly enriches lives, businesses can establish authority, foster trust, and cultivate unwavering loyalty. 

  7. Analytics and Data Insights: Digital marketing equips you with robust analytics and data tracking tools to measure the effectiveness of your campaigns. Analyzing data empowers you to make data-driven decisions, optimize strategies, and refine your marketing efforts for remarkable results that fuel your business growth. 

Final Thoughts

Digital marketing stands as a dynamic and indispensable pillar of a successful marketing strategy for small and medium-sized businesses. It encompasses an array of channels and tactics designed to connect with and captivate your target audience in the digital space. By embracing the vast opportunities offered by digital marketing, including the realm of paid social media ads, you can elevate your brand visibility, drive targeted traffic, generate leads, and foster unwavering customer loyalty. By embracing the digital age you can propel your business towards an extraordinary future. 


TIP FOR THE WEEK: Don’t bite off more than you can chew! When a business first starts thinking through a marketing plan and strategy, many questions creep up. Where do we start? How far will my budget go? Do we need to do ALL of this? It can be quite overwhelming. 

Start with getting very clear about your business goals for the next 12 months, and understanding the max budget you have available for marketing and advertising. Then, speak with a professional that you trust to talk through various approaches based on your goals and your budget. Do you need to do all of this immediately? Absolutely not. Marketing your business is a journey. And, like any journey, there is a beginning and a process unique to you, your business and your ideal customers. Take a deep breath, and stick with us as we delve deeper into fundamental marketing concepts and strategies, one week at a time!


COMING NEXT WEEK: What is a Funnel? How Funnels Drive Effective Paid Social Media Advertising Campaigns


When you’re ready, here are 3 ways to learn more about us, and how we can help:

1. Learn more about Heather & Aly and how and why Green Mountain Social came to be here.

2. Familiar with our services? Learn more 

3. Are we a good fit? Schedule a free strategy session with us. We’ll take a look at your website and social profiles come prepared with feedback and tips to improve your online and social presence!

Digital MarketingSMBsSocial Media MarketingWebsite OptimizationSEOContent Marketing
blog author image

Aly Mahanna

Social Media Marketing Manager - Green Mountain Social

Back to Blog
GMS Blog 2 Thumbnail

What is Digital Marketing Anyway? A Beginner's Guide for Small and Medium-Sized Business Owners

June 05, 20244 min read

In today's digital era, small and medium-sized business owners frequently come across the term "digital marketing." But what does it genuinely mean? This blog post seeks to demystify digital marketing and offer a beginner's guide, equipping business owners with essential details to unlock the immense potential of digital marketing for our businesses.

Understanding Digital Marketing:

Digital marketing encompasses all strategic efforts that leverage digital channels and technologies to promote products and services. It involves harnessing the power of online platforms like websites, social media, search engines, email, and mobile apps to connect and captivate target audiences cohesively. Unlike traditional marketing methods, digital marketing equips businesses with measurable data and precise targeting capabilities, magnifying the impact and efficiency of marketing campaigns. 

Key Components of Digital Marketing: 

  1. Website Optimization: A well-organized and optimized website serves as the cornerstone of your digital marketing endeavors. It should not only be visually captivating but also user-friendly and responsive across devices. Optimizing your website with relevant keywords, compelling content, and clear calls-to-action to effortlessly attract and convert visitors into loyal customers. 

  2. Search Engine Optimization (SEO): SEO is the art of enhancing your website's visibility in search engine results. By optimizing your website's content, meta tags, and technical aspects, you can drive organic (non-paid) traffic to your site, achieve higher rankings for relevant search keywords and unlock a gateway to increased visibility. 

  3. Social Media Marketing: Social media platforms provide a dynamic avenue for forging connections and engaging with your target audience. Creating and sharing valuable content, running paid targeted ads, and fostering two-way communication to build brand awareness, drive traffic, and generate leads and customers to propel your business to new heights. 

  4. Pay-Per-Click Advertising (PPC): PPC advertising empowers you to showcase your ads on search engines and other websites, paying only when someone clicks on your ad. Advertising on platforms like Google, Microsoft and social media offer robust targeting options, enabling you to reach specific demographics and meticulously track campaign performance. 

  5. Email Marketing: Email marketing involves sending tailored messages directly to a subscriber's inbox. It is a powerful tool for nurturing leads, cultivating customer relationships, and driving repeat business. Personalization and automation tools can be leveraged to deliver captivating content that resonates with your audience at scale as your business grows. 

  6. Content Marketing: Content marketing is the practice of crafting and distributing valuable and relevant content to captivate and engage your target audience. This includes blog posts, videos, infographics, and more. By offering information that truly enriches lives, businesses can establish authority, foster trust, and cultivate unwavering loyalty. 

  7. Analytics and Data Insights: Digital marketing equips you with robust analytics and data tracking tools to measure the effectiveness of your campaigns. Analyzing data empowers you to make data-driven decisions, optimize strategies, and refine your marketing efforts for remarkable results that fuel your business growth. 

Final Thoughts

Digital marketing stands as a dynamic and indispensable pillar of a successful marketing strategy for small and medium-sized businesses. It encompasses an array of channels and tactics designed to connect with and captivate your target audience in the digital space. By embracing the vast opportunities offered by digital marketing, including the realm of paid social media ads, you can elevate your brand visibility, drive targeted traffic, generate leads, and foster unwavering customer loyalty. By embracing the digital age you can propel your business towards an extraordinary future. 


TIP FOR THE WEEK: Don’t bite off more than you can chew! When a business first starts thinking through a marketing plan and strategy, many questions creep up. Where do we start? How far will my budget go? Do we need to do ALL of this? It can be quite overwhelming. 

Start with getting very clear about your business goals for the next 12 months, and understanding the max budget you have available for marketing and advertising. Then, speak with a professional that you trust to talk through various approaches based on your goals and your budget. Do you need to do all of this immediately? Absolutely not. Marketing your business is a journey. And, like any journey, there is a beginning and a process unique to you, your business and your ideal customers. Take a deep breath, and stick with us as we delve deeper into fundamental marketing concepts and strategies, one week at a time!


COMING NEXT WEEK: What is a Funnel? How Funnels Drive Effective Paid Social Media Advertising Campaigns


When you’re ready, here are 3 ways to learn more about us, and how we can help:

1. Learn more about Heather & Aly and how and why Green Mountain Social came to be here.

2. Familiar with our services? Learn more 

3. Are we a good fit? Schedule a free strategy session with us. We’ll take a look at your website and social profiles come prepared with feedback and tips to improve your online and social presence!

Digital MarketingSMBsSocial Media MarketingWebsite OptimizationSEOContent Marketing
blog author image

Aly Mahanna

Social Media Marketing Manager - Green Mountain Social

Back to Blog

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COPYRIGHT © 2024 GREEN MOUNTAIN SOCIAL. ALL RIGHTS RESERVED.

COPYRIGHT © 2024 GREEN MOUNTAIN SOCIAL

ALL RIGHTS RESERVED.